Elaine Howie PR : public relations

Magners National Apple day brand celebrations

Magners continues to grow its support to the Glasgow International Comedy Festival

Rugby - EHPR has managed Magners sponsorship of Edinburgh Rugby since 2004



	2007 Highlights • Co-ordianted all aspects of the brand’s celebrations for National Apple day on 21st October - thousands of apples were given away to commuters at Glasgow Central Station – while an ice sculpture of a giant apple was carved out of ice. • Magners has been supporting Golf in Scotland since 2005. The final of the Magners Scottish Golf Clubs Championship was held at Cardrona in September. Overall the competition attracted more than 20,000 players. [view image] • Magners continues to grow its support to the Glasgow International Comedy Festival. The event, which includes over 300 shows, is the largest comedy festival in Europe. With Magners support the audience has increased by almost 30%. [view image]

	Highlights • Magners became title sponsor of the former Celtic League in 2006 extending the brand’s support for rugby. • EHPR manages all aspects of the sponsorship in Scotland. • Created and managed trade and consumer parties • Identified, negotiated and co-ordinate all sponsorships - Edinburgh Rugby; SRU; Scottish Golf Union; Edinburgh Fringe.

	Key Results • Achieved real engagement/endorsement with media - contributed to the substantial ROI. • Sponsorship exploitation aided Magners to No1 cider.